Helzberg Diamonds

[bhv.livejournal.com]

I stopped into Helzberg Diamonds to get a battery for my watch last Thursday after attending a Russian language event sponsored by the Russian language teacher at Grossmont College. I was still wearing my name tag and the sales clerks wanted to know what it was. I said it was my name in the language of an important country with a flag like this, and I sketched the Russian flag. They still had no clue. I gave them the hint, "Red Star" and they guessed China.

The number 3 on the end is a cash control method to make sure the sales clerk isn't pocketing some cash.

When I told them it was in Russian they said, "Oh, we have an "I am Loved" pin you can have in Russian." Now I don't yet know enough Russian to tell if this is even in Russian (or some other Cyrillic language). So does it really say I am loved in Russian?

If you need some jewelry and want one of these pins to go with it visit your local Helzberg Diamonds store and they will be glad to fix you up. By the way, they didn't charge me for the battery even though I didn't buy anything else.

Comments

Stupid or Smart?

[bhv.livejournal.com]

Okay the pin cost them 10 cents, the battery cost them 50 cents and I've told lots of my friends and started this thread. Do you think that someone will buy some Jewelry there because of the kindness they showed me and their good marketing? I'm not sure, but I would bet on it.

They say they have over 250 stores in the United States. Click here (http://www.helzberg.com/) then click on the store locator link in the left column.

Re: Stupid or Smart?

[wolk-off.livejournal.com]

Yeah, and you even did them a nice little promotion among us Russians :)))

Re: Stupid or Smart?

[bhv.livejournal.com]

Oh, you were talking about the clerks who were clueless rather than the management who set the free battery policy and put "I am loved" pins in nine languages including Russian in their stores.

These clerks were probably hired for their looks and their ability to sell jewelry. That's probably a good decision from their point of view, and I got a free battery so I'm not complaining either.


Most Americans have worlds that end at the edge of their local shopping mall. That isn't helped any by the US TV networks that don't cover much international news. For the last month or so I've been watching Russian TV, NTV America (~ HTB)and there is a huge amount of American news on Russian TV.

Some time ago five people were murdered in the small American city of Wichita, Kansas and NTV covered it. Now if five people were murdered in a similar sized Russian city, there is absolutely no way it would be covered in the United States.