(no subject)

[soidisantfille.livejournal.com]

This is not specifically a question about Russian language, but I thought I'd ask here anyway.  I'm looking for the names of popular Soviet magazines from the 1960s-1980s, anything that deals with domestic life, pop culture... that kind of thing.  I need to find examples of Soviet advertising for my dissertation.  I won't bore you with the details of the topic, I just need to see if my library has them on microfiche.  Thanks!

Comments

[oryx_and_crake]

"Огонёк", "Работница", "Крестьянка"

(I am afraid those were the only ones; at least I cannot recall any other magazines' names at all, except for "thick literary" ones; and there was not much advertising anyway, except for several anecdotal things like "Летайте самолетами Аэрофлота!" - the meaninglessness of which you would understand if you consider that Аэрофлот was the ONLY air carrier in USSR)

[trepang.livejournal.com]

+ "Храните деньги в сберегательной кассе" :)

[siberian-cat.livejournal.com]

Good things advertise themselves. :)

[megilla.livejournal.com]

the point of this advertisement was not to choose Aeroflot vs some another air company, but to make preference to air flights vs railroad transport

[oryx_and_crake]

I agree, and the purpose of "keep your money in The Savings Bank" was to persuade people to lend their money to the state rather than store them under the floorboards; but it sounds funny anyway...

[wolk-off.livejournal.com]

"Ровесник"! "Смена"! "Сельская молодёжь"! "Студенческий меридиан"! "Клуб и художественная самодеятельность"! "Советский экран"! "Искусство кино"! "Музыкальная жизнь"! Come on, you look to have lived some dull life at that time :))

But yes, there was almost no advertising at all, at least in today's sense of the word.

[oryx_and_crake]

Those were not so popular (or, rather, the circulation was kept artificially small), and it was not so easy to subscribe to them (maybe some trade unions/ creative unions gave their members a wider choice in the subscription than others).

[wolk-off.livejournal.com]

OK, I lived in some other Soviet Union, then. In the early-to-mid-80s my family was subscibed to all listed above, through the dull and boring 125284 post office. No unions or secret agencies were involved, just my mom who visited the post office once a year when subscription campaign would start (September, if I recalled it right.)

[daskalidi.livejournal.com]

Работница ("Rabotnitza" -- it means "Working woman").

[ex-roumor.livejournal.com]

i doubt you'll find anything about real life in those magazines. everything were censored and full of soviet propaganda shit. adverts were mostly social.

http://www.davno.ru/articles/soc-reklama.html

[soidisantfille.livejournal.com]

I'm not looking for popular opinion or information on real life (and I would argue that most popular magazines in the West provide little information on those things, also); I'm looking into how the Soviet regime attempted to construct a Soviet consumer culture.

[oryx_and_crake]

If your research is not limited to magazines, try finding "Книга о вкусной и здоровой пище". It might be especially interesting to get several editions (e.g. 1949 and 1963) and compare them. They are directed at the areas of domestic life related to cooking (food in general; advertisements of and articles about ready-to-cook foods, instructions on hygiene and children's diet, tips and advice about housekeeping etc. It is also interspersed with praises to Soviet regime that "emancipated" women (who are perceived as primary housekeepers, in addition to being full0time employees)

[soidisantfille.livejournal.com]

That's exactly what I'm looking for... thanks so much!

[oryx_and_crake]

you can find the 1952 edition in pdf format - here
http://kniga-o-ede.narod.ru/
(there were several other editions in the 60s and later)

[oryx_and_crake]

1954 version, in html
http://bookz.ru/authors/avtor-neizvesten/cookbook/1-cookbook.html

[russian-bob.livejournal.com]

Popular magazines:
Здоровье - "Health"
Наука и жизнь - "Science and Life"
Техника Молодёжи - "Technology for Youth"

Bunch of not so popular magazines:
Советский Спорт,
Советская Культура,
Советская Торговля,
etc.

There was also newspaper "Реклама", with private advertisements and commercials, it was quiet popular.

[siberian-cat.livejournal.com]

Probably too quiet, I never heard of that. :)

[oryx_and_crake]

Советский Спорт,
Советская Культура,
Советская Торговля,
----
Those were newspapers, not magazines. At least for "Советский Спорт" I am 100% sure.

[oryx_and_crake]

P.S. If I place an ad for selling my second-hand bike or such, this is not "advertisement". This is called "classified ads" and this is what constituted 100% of the "Реклама" newspaper you mentioned. I believe it is not at all what soidisantfille is looking for.

[platonicus.livejournal.com]

"Неделя" (weekly. The most 'yellow' newspaper these years)
"Юный техник" ('How to use one match several times', 'how to get crows off you garden', 'how to make a TV set youself')

[j-croix.livejournal.com]

"Крокодил" ("Crocodile", but as far as i know, it was not so much advertising inside)

[kehlen-crow.livejournal.com]

I have seen several Crocodiles, and there WERE some ads in them, but mostly they were written as jokes, in the style of the magazine :)

[archaicos.livejournal.com]

Many used to make various electronical and mechanical devices or improve the commercial ones. There were at least 2 magazines for those people: "Радио" & "Моделист Конструктор". The first one still exists...