cultural references

[serialcondition.livejournal.com]

hi

in several journals now I see a reference to "Бобруйск" obviously as a joke
I dont get it and google was no help -- can someone explain the reference?

thanks,
t.

update:

mystery solved, or is it -- it's an in-joke with Russian LJ users; for explanation and a link to the discussion of origin, see inside

thanks,
t.