(no subject)

[wolfie-18.livejournal.com]

Well, I know this is silly, but is learning Russian through corporate giant enterprises really all that bad? (I was actually mad when McDonalds first came out with they're "I'm loving it slogan" with a whole bunch of languages except Russian. Alas, I found a piece today).

What does це in Я це люблю mean?

Comments

[med99.livejournal.com]

It's Ukrainian. Це = Russian это.

[nymphatacita.livejournal.com]

but, as I learned in скрэбл yesterday, if you put яй in front of it, you're talking about an egg!

це is the spelling of "ц," which counts as a word in скрэбл... but it's not a word to be used in a normal sentence.

[oryx_and_crake]

"яйце" is not a word, the word for egg is "яйцо". In my times, you were not allowed to use any form but nominative singular in Scrabble. Maybe these days the rules have changed. "Яйце" is one of the declension forms but you cannot use it as a standalone word anyway, because the case is предложный which is only allowed in conjunction with some preposition, like "в яйце" or "о яйце".

[anserin.livejournal.com]

"яйце" is also a Ukrainian word, it means the same that "яйцо" in Russian. Maybe nymphatacita's friends, whom she played Scrabble with, are Ukrainian ))

[nymphatacita.livejournal.com]

Nope. They're american. the prof is from st. petersburg. She lets declined nouns work.

[impo4ka.livejournal.com]

Це isn't russian word. It's ukrainian word. "Це" mean "это".

[valiko.livejournal.com]

це = это (in slang) It's from ukrainian

[nemica.livejournal.com]

So is it slang or Ukranian language? :)))

[anserin.livejournal.com]

It's Ukrainian )) definitely.

[nemica.livejournal.com]

I was just afraid our Ukranian neighbors and friends would be insulted with this definition of their language. :)

[ars-longa.livejournal.com]

(grimly) You betcha!

[wolk-off.livejournal.com]

Many Ukrainian words are mild slang in Russian, like "хлопец" (a boy, a young male) - from Ukrainian "хлопець".

хлопец

[nemica.livejournal.com]

Quite out of date slang, I must say.

Re: хлопец

[wolk-off.livejournal.com]

Nope, it's widely used. The fact that it entered the language quite a long time ago cannot diminish its usage still :)

Re: хлопец

[nemica.livejournal.com]

Well I remember you said once you feel old, very old. Maybe not without reason? ;)

Re: хлопец

[temcat.livejournal.com]

Nope, I hear this word used on a regular basis. Mainly in plural, as in "а куда наши хлопцы-то подевались?".

Re: хлопец

[nemica.livejournal.com]

Yeah, I hear it from time to time too but it doesn't feel like slang, more like ironical euphemism.

Re: хлопец

[wolk-off.livejournal.com]

Maybe. "Old enough to know better/ So cry, baby, cry." ATTENTION, NO GOOGLE! Who said that? ;-)

Re: хлопец

[nemica.livejournal.com]

I had to google it - when I used to listen Beatles I knew no one word in English, I had French in school. :)))

Re: хлопец

[wolk-off.livejournal.com]

I had German at the school, but listened to the Beatles with all my might -- and this was what really started my English study (humble as it was.)

Re: хлопец

[nemica.livejournal.com]

I started with lyrics of U2 and the Doors. Beatels would have been much easier as I see now. :)

And it's sad to see like poor Russian language learners listen to stupid Russian pop songs. :O We were much luckier with English.

Good music

[wolfie-18.livejournal.com]

Not true. Thanks to my friend solito, he introduced/gave me a real respectable about of Russian music and poetry from old times, such as "Ты да я, да мы с тобой" (yes, I know it's a children's song but it's really catchy) "Ты на свете есть" "Подмосковные вечера" "Прекрасное Далёко" "Мы за ценой не постоим" and my favorite "Лошади в Океане"

I feel sorry for English learners now. There's a whole bunch of crap on the radio nowadays that makes me want to shoot the producers/singers. You were born in an age where freedom of expression was done artistically through GRAMMATICALLY CORRECT poetry.

Oh, and I love Simon and Garfunkel.

Re: Good music

[wolfie-18.livejournal.com]

*amount

Re: Good music

[nemica.livejournal.com]

There's a lot of good Russian music and lyrics, try Soviet movies, such as Обыкновенное чудо, Три мушкетера, Приключения Электроника (it's a children's movie but it's really catchy ;)).

[med99.livejournal.com]

By the way, це has a cognate in Russian: the archaic word сие, of the same meaning.

[asturi.livejournal.com]

I'm loving it = вот что я люблю
(now in McDonalds)

[nefis.livejournal.com]

to my mind it's just "Я люблю это"

[wolk-off.livejournal.com]

To yours, maybe, but yours (happily!) isn't McDonalds's :)) Just look here (http://www.mcdonalds.ru/), lower left corner.

[justaduck.livejournal.com]

Well, I think you've got your answer already, but I do have another comment to make...

Darnit! Now I want McDonald's!

ok, I'm done now.

[wolk-off.livejournal.com]

McDonalds's Russian site. (http://www.mcdonalds.ru/) The slogan is in the lower left corner.

[wolfie-18.livejournal.com]

I wonder why the American Chicken Select boxes would have Я це люблю as opposed to the slogan they have in Russia. Interestingly odd.

[constpd.livejournal.com]

The point is that the law that regulates advertisements in Ukraine directly phohibited the use of non-ukrainian texts and slogans in advertisements right when McDonalds was starting its “I'm Loving It” campaign. So Ukrainian McDonalds had to translate this slogan right away (and they registered it as a trademark). In Russia, as far as I know, both Russian and English slogans are used together and Russian translation appeared later than the Ukrainian one.

[wolk-off.livejournal.com]

>Russian translation appeared later than the Ukrainian one

nope - I happened to visit Ukraine after the "I'm loving it" campaign was already in the full cry in Russia (several weeks after it started) and there was still no sign of it.

[constpd.livejournal.com]

I know for sure that in Ukraine (at least in Kyiv) this campaign started sumultaneously with international one. On TV, in print, in McDonalds redesign and so on...
I'm just very interested in two things:
1. Did “Вот что я люблю” and “I'm Loving It” slogans appeared in Russia at one time, and
2. Does Russian McDonalds show both slogans at once every time (like on the site)?

[wolk-off.livejournal.com]

1. No, the English version appeared first. Note that I only mean the TV ads, I'm not a big specialist in McDonaldses themsleves (I rarely go there, and never explore the beauties of their interior style :)))))))
2. Not sure that I really know. I can only rely on TV ads. Why? See #1 :))))))

[constpd.livejournal.com]

Ah, one more...
In Ukraine McDonalds uses paper-glasses (or how are they called in English?) with about 30 registered slogans in different languges printed on them. Does Russian McDonald's use the same?

[wolk-off.livejournal.com]

No idea. I go to McDonalds approximately two, if not less, times a year, and exploration of their papercups is the least thing I'm bothered with, I'm very, very sorry :))))

[nefis.livejournal.com]

yeah
russian McDonald's uses the same

[wolk-off.livejournal.com]

My guess us that after the Orange "Revolution" (i.e. One Rich Country sponsoring another regime change from just sons of the b*tches to Our Sons of the B*tches) everything Ukraininan is just as trendy as everything Russian was in the late 80s. Just a guess, though. I've been on a plane from Seattle to Moscow several weeks ago, and the plane was full of businessmen from One Rich Country seeking for a convenient connection to Kyiv, the capital of the next Country To Invest Into.

[constpd.livejournal.com]

Wrong. The prints “Я це люблю” appeared on all McDonald's packaging right before the Olympiad in Athens. There was no sign of the Orange Revolution then :)

[wolk-off.livejournal.com]

I did not mean the time when the campaign started, I meant why int'l McDonalds used Ukrainian version and did not use the Russian. Ukrainian is just trendier :))))